the sobr brand

about sobr

What we believe

Embracing Sobriety, Redefining Normal

"Alcohol is the only drug where if you don’t do it, people assume you have a problem."

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In today's world, choosing not to drink alcohol can often lead to unwarranted questions and puzzled looks. "Do you have a problem?" "What happened?" "Are you pregnant?" Such reactions underscore a prevalent societal notion: alcohol is the only substance where abstention suggests an issue.

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At sobr, we aim to challenge this perception. We envision a future where choosing not to drink is met with positive support rather than judgment. As the sobr brand, our commitment is to normalize sobriety and advocate for healthy living choices. Join us in creating a culture where every decision around alcohol is respected and celebrated, and where sobriety is seen not as a limitation, but as a liberating choice.

WHY

The sobr brand's unconventional spelling mirrors the diverse motivations behind choosing an alcohol-free lifestyle. Whether it's a weekend reset, an exploration into sober curiosity, a lifestyle choice, or simply being a supporter, we encourage and celebrate it all! Our brand signifies a community that embraces life on your terms, championing decisions driven by personal values and aspirations.

Our 'why' is rooted in the belief that everyone deserves the freedom to experience life's best moments without relying on alcohol, creating a space where choices are celebrated, not judged. We're all about positive vibes and keeping the good times rolling.

We refuse to let alcohol-free living dim life's vibrant moments. From music festivals to rooftop soirées, from club scenes to daring travel escapades, we strive to redefine norms of sobriety and are always the life of the party!

HOW

Ever sported a tee for a cause? That's our vibe. Alcohol is everywhere, and declining a drink often leads to misunderstanding and judgment.

Our goal? Shift that conversation. We craft high-quality, minimalist apparel with impactful messages to ignite discussions and inspire a vibrant, healthier lifestyle.

We don't claim superiority for not drinking; we believe in being better because of it. Our aim is to encourage healthier choices and support those opting not to drink.

WHAT

Just like our bold messages convey, our approach is purposeful. Our clothing represents our commitment to eco-conscious fashion, setting us apart from fast fashion trends. Step into the role of a trendsetter, confidently making a statement. Feel fantastic, look exceptional, and boldly express your style.